While marketing basics haven't necessarily changed, the Internet brings new approaches and methods to reach consumers. There were spectacular marketing failures in the '90s, but there were lessons learned as well successes using different marketing approches.

In 2001, I enrolled in the University of Washington's Integrated Marketing certificate program. The program lasted nine months and was very targeted toward applied Internet marketing rather than theory. The program supported my job as Product Manager for The Cobalt Group, a successful automotive ecommerce company. It was time and money well spent.